Pipeline
Patchy to predictable
Small software agency. Generic offer, patchy lead flow. Offer sharpened, predictable pipeline built around it.
Offer
Clear, compelling
Rebuilt from scratch
Lead system
Predictable pipeline
Built and running
Pipeline
Consistent flow
System-driven
Support model
Revenue partner
Ongoing, not one-off
The Challenge
The business just wasn’t moving. He didn’t have a strong offer, it was too generic, too hard to explain, and prospects didn’t get why they should pick him over the dozens of other agencies they could Google. Leads were patchy at best. Some months were decent, others were dead. There was no system, no outreach, no nurture, no structured way to turn interest into conversations. He was guessing at everything and it felt like it.
The Turning Point
He didn’t need convincing that something had to change. He needed a partner inside the business who could build it with him, not hand over a plan and wish him luck.
What We Built
We started with Get Chosen, created an offer people actually wanted. Specific, clear, easy to say yes to. Not a menu of services. A solution to a problem. Then Get the Meeting, a simple lead generation system that didn’t require a full marketing team. Outreach, nurture, follow-up, all built to run without consuming his entire week. We didn’t disappear after handing over a strategy. We were there throughout, when he needed advice, quick tweaks, or just someone to sanity-check a decision. That’s what partnership means. The pipeline went from patchy to predictable. Not because of one magic tool, but because the offer was right, the system was built, and someone was in the room who’d done this before.
The Hard Part
The hardest part was convincing him to simplify. His instinct was to offer everything to everyone. We had to strip it back to one clear offer before anything else would work. That felt uncomfortable. It was also the thing that changed everything.
What we built
Before vs After
Metric
Before
After
Offer
Rebuilt from scratch
Lead system
Built and running
Pipeline
System-driven
Support model
Ongoing, not one-off
The thing that surprised them
Stripping the offer down felt like leaving money on the table. The narrower it got, the faster it sold.
Honest read
There's no magic tool here. The work was the offer simplification, the outreach build, and the discipline to send messages every day. Doing the boring thing consistently was the whole game.
“He didn’t just give me a plan and disappear. He was there when I needed advice, quick tweaks, or encouragement. It’s a completely different business now.”
Founder
Software agency
Why It Compounds
Get Chosen + Get the Meeting. The offer was rebuilt so it was specific and buyable. The lead system was built so pipeline wasn’t dependent on luck. The partnership model meant every decision was supported, not by a consultant who’d read a brief, but by someone who was in the business, seeing what the founder saw, solving problems in real time.
Marketing Agency
$500k
Consulting
12x ROI
Accountancy
Active pipeline
Construction
3x increase
Marketing Agency
15 minutes each
Logistics & Distribution
2x growth
Professional Services
Unlocked
Find what fits. We'll match you to one of the four ways we partner, show you which workflow ships first, and send a 1-page proposal.
First workflow live by Week 4. Or month 1 is free.
We take on 4 new partners per month. Currently 1 slot available for June.
⟶ Next case study
“He didn’t just advise us on how to grow. He sat in the seat, built the machine, and drove the revenue. The business is unrecognisable.”
Owner, National logistics company
Read the case study→2x
Outcome
Five founders, different stages and sectors — the same operator behind every result, on camera and on the record.
“The speed they operate at, the accuracy, the depth of knowledge — just second to none.”
“It’s a little like watching Formula 1 — the precision, the speed. Well done. Thank you.”
Stéphane West — Managing Director, GoDemand
“Josh is an absolute killer.”
I ran the revenue engine for TNT Growth. Twelve months later: revenue and profit both up 80%, the team doubled, and 442nd on America’s fastest-growing private companies.
Adam Treboutat — Founder & CEO, TNT Growth
“The advice, guidance and ongoing communication Josh gives me is next to none.”
“So reassuring to know you’ve got a friendly, supportive person at the end of the line whenever you have a question.”
Laura Paget — Founder, Novature Solutions
“Josh got right inside my business — and now it works a dream.”
I had all the expertise but no real pipeline — my leads were patchy and inconsistent. Now I’m winning new clients with the offer and systems Josh built me.
Jonathan Dennis — Managing Partner, JLD Accountancy
“I gained so much clarity, focus — and real confidence in what I do.”
Referred to Josh for LinkedIn, I stayed for strategic positioning. He adapted to me and my needs — and made it easy to keep running it myself.
Véronique Vallières — Founder, COPE.Consulting
“Strategy and implementation in the same person.”
In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.
Veronique Vallieres
Founder · Consulting
“Learned so much, content wise and mindset wise.”
Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.
Richard Wood
Founder · Creative Agency
“Helped me realise the full potential of my company.”
I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.
Laura Paget
Director · Novature Solutions
“Didn’t just give me a plan and disappear.”
I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.
Leslie Coelho
Founder · Luminustra · Software Agency
“Just as invested in our success as we were.”
The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.
Leslie Dennis
Business Owner · Construction
“I see a completely different future for the business now.”
Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.
Jonathan Dennis
Managing Partner · Accountancy Firm