Get Chosen. Be the obvious pick.
Getting found is half the battle. When a buyer is comparing you to three other options, what makes them pick you? The Get Chosen pillar covers offer clarity, positioning, conversion, proof, pricing psychology, and the trust signals that make the decision easy.
- Inc 5000#422
- 100+brands
- £152M+delivered
- 4-weekfirst-workflow guarantee or month 1 free
What a strong Get Chosen pillar includes.
Offer clarity
Can a stranger understand what you do, who it's for, and why they should care in 10 seconds? The bar test: if you can't explain it in a pub, it's too complicated.
Website conversion
Where visitors land, where they drop off, what they click, what they ignore. Heatmaps, scroll depth, form completion rates. The leaks in your conversion funnel.
Competitive positioning
How you compare to alternatives in your buyer's mind. Not features — positioning. What makes you the only choice rather than one of many.
Case studies & proof
What social proof exists and how effectively it's deployed. Testimonials, case studies, reviews, logos, numbers. Proof that actually convinces.
Pricing psychology
How your pricing is presented, anchored, and justified. Is the buyer self-qualifying? Is the ROI obvious? Does the price feel like an investment or an expense?
Trust signals
Google reviews, industry credentials, media mentions, certifications, partnerships. Every signal that reduces risk in the buyer's mind.
How we make you impossible to ignore.
Offer architecture
Offer rebuilt so it's clear, compelling, and impossible to compare to alternatives. Naming, packaging, bonus stacking, guarantee design, pricing strategy. The buyer should feel stupid saying no.
Website CRO
Conversion rate optimisation on every page that matters. Headlines, CTAs, layout, objection handling, social proof placement. Small changes that compound into dramatically more calls booked.
Case study engine
Every client engagement becomes a case study. The system: structured interviews, outcome extraction, story format, and placement across your site, outreach, and proposals.
Authority content
Thought leadership that positions you as the expert. Blog articles, LinkedIn content, podcast appearances, speaking opportunities. Content that makes buyers think 'this person knows more than anyone else in this space.'
Review & reputation system
Systematic collection of Google reviews, Trustpilot ratings, and industry endorsements. Automated ask sequences, review response templates, and reputation monitoring.
The package that activates Get Chosen.
You don't buy a pillar — you buy a package that activates one. Pick the package that matches your symptom and we go to work on the workflows behind it.
Primary package · When you need premium clients
Get Premium Clients
The package built around the Get Chosen pillar. Workflow #1 ships live by Week 4 or month 1 retainer is removed automatically.
Next pillar: Get the Meeting. Outreach, nurture, and booking systems that turn interest into conversations on your calendar.
Further reading.
Your Offer Doesn't Land. Here's How to Fix It.
If you have to explain what you do three times and people still don't get it, the problem isn't them. It's your offer.
Stop Optimising One Channel. Build the Whole Machine.
Fixing one channel while the rest of your revenue engine leaks is like filling a bath with the plug out.
Common questions about Get Chosen.
What does the Get Chosen stage cover?
Get Chosen is Stage 02 of the Revenue Engine. We rebuild offer clarity, website conversion, competitive positioning, case studies, pricing psychology, and trust signals so buyers stop comparing and start booking.
How do you make a business 'the obvious choice'?
We rebuild your offer so it's clear, compelling, and impossible to compare to alternatives. Then we optimise your website for conversion, build a case study engine, create authority content, and systematise review collection. When all five work together, buyers stop comparing and start booking.
What kind of conversion improvements should we expect?
Results vary by starting point, but clients have gone from zero inbound to winning clients in weeks, achieved 12x ROI on the engagement, and 3x'd profitability through offer and positioning rebuilds. The audit phase produces specific projections based on your current numbers.
Do you do website redesigns?
Not full redesigns, that's usually waste. We do targeted conversion rate optimisation: headlines, CTAs, layout, objection handling, social proof placement. Small changes that compound into dramatically more calls booked. If a full rebuild is needed, we'll tell you, but it rarely is.
Ready to become the obvious choice?
Find what fits. We'll show you exactly why buyers aren't choosing you and what to fix first.
We take on 4 new partners per month. Currently 1 slot available for June.