FAQ · 18 questions buyers actually ask
Last updated: 4 May 2026
Honest answers to the questions that decide yes or no.
The 18 concerns we hear most often, answered the way we'd answer in a strategy session. No sales spin. If something here makes you go cold on us, that's information we both need.
- Inc 5000#442
- 100+brands
- £152M+delivered
- 4-weekfirst-workflow guarantee or month 1 free
Money and fit
How much does this cost?
Pricing is matched to your scope and the offer you self-select on /services — there are four ways to work with me, ascending by size and by what you want, with no published price. The honest reality check on whether the engagement is worth it: an underperforming Revenue Engine is usually bleeding more in lost pipeline and team time on outbound that doesn't convert than the engagement itself costs.
Our budget is already locked for this quarter. Can we still talk?
Yes. Let's not rush a budget call today. What I'd suggest is we spend 60 minutes mapping what the engagement would look like for you, then time it for whenever the budget unlocks. That way when you do greenlight it, day 1 is already planned. No wasted ramp. The strategy session is the wedge, not the ask.
I don't have time to onboard a new partner right now. Won't that make it worse?
Honestly, the busier you are, the better the time to start. Life always has busy seasons. If we can't make this work during one, the partnership wouldn't last anyway. The work is built for owners who are already underwater — I take on the heavy lifting, with a few hours from you in week one, dropping fast.
We're a small business. Are we too small for this?
Could be. The honest answer is the engagement only pays back if we can move you from current revenue to roughly 3-5x within the year, and that needs a base to scale from. If the base isn't there yet, we shouldn't be in a partnership. I'll refer you to skills training or a smaller-scale operator instead. Let's start with a quick call.
We're enterprise-scale. Your case studies look mid-market. Are you the right fit?
Fair check. The case studies on the site are public-facing. What's not public is the FTSE 250 and Lidl-scale work I led before Styfinity. £60M annual profit lift at FTSE 250 scale, growth strategy for Lidl that drove £1.7B in revenue. The framework scales up. Pricing matches the scope of the engagement. Find what fits at /services and we'll scope a bespoke proposal for enterprise-scale work.
We already have an agency. Why would we need you on top?
I sit at the strategy and integration layer above any agency you already use. Your ads team produces leads, your SEO team produces traffic, your outbound team produces meetings. I'm the partner who makes them all work together as one revenue engine. If your ads team is producing leads but conversion's broken, the ads team isn't the problem. If your SEO is ranking but the offer's wrong, SEO can't fix that. I'm the operator who owns the whole picture.
We're not sure AI is right for us yet. How do we know it isn't too early?
Tony Stark's Iron Man suit is only good because Tony's a genius. The suit without Tony is just metal and code. AI doesn't replace your judgement, it accelerates it. Without you in the seat, AI is a glorified search engine. With you in the seat, it's a force multiplier. We deploy AI behind your judgement, not in front of it.
The quarter is nearly over. Can we wait until next quarter?
Two things. One, week one is mostly planning — the first working part goes live by Week 4, so starting now means using the next few weeks to plan something that ships next quarter anyway. Two, a full Get the Engine build runs 12 weeks from kick-off. Starting Q1 with momentum beats starting Q2 with a plan.
Trust and comparison
I need to check with my co-founder, CFO, or board first. How do we handle that?
Totally fair. Let's get them on the line right now if they're around. I'd rather you have me available to answer the questions they'll ask, instead of you having to remember everything. If they can't make it, let's book a follow-up call with them this week. I want them to walk in informed, not skeptical.
We've been burned by consultants before. How is this different?
On a build I'm in the seat with your team, partner-coded delivery. You name the lever, we lock the spec, build the workflow, and run it until adoption sticks. The guarantee says it bluntly: 3× in new revenue within 12 months or every pound back, and the first working part live in 4 weeks or that month is free. The only way I get paid is if shit gets done.
How do you compare to McKinsey or a big-name agency?
Operator-level partnership at consultant pricing. You don't pay me to think, you pay me to ship: the first working part is live in 4 weeks or that month is free, and you get 3× in new revenue within 12 months or every pound back. I take the risk, not you. Pricing matched to scope on the call with Josh.
Can you send me references?
Happy to. The 7 past clients I've worked with are listed on the site. Top of the list, Adam at TNT Growth. Started $277k a month, scaled to $500k a month, became 442nd fastest-growing company in the US during the 12 months I was MD. I'll send 2-3 directly relevant references end of day. Want outcomes, working style, or both?
What if it doesn't work?
Every one of the four offers carries a guarantee built around the worst fear of that engagement. On the Entrepreneurs Package you pay for each stage only after you sign it off and you own everything we build forever, so you can never be left out of pocket with nothing to show. On Get the Engine you see the plan before you pay, you own everything forever, and there is a quiet floor of 3× the build fee in new revenue within 12 months audited by you, or every pound of the build fee back. On The Revenue Partnership I take a modest base plus a share of the new profit I create, so I only win when you win, with a 3× floor on the base or every pound of base back. On The Business That Runs Without You, an independent reviewer of your choosing certifies the business runs without you within 12 months, or I forfeit my fee and keep building free until it does. On a build, the first workflow is live by Week 4 or that month is free, with stage gates where either of us can call it. And every artefact is templated and transferred to your team, so you keep what we built.
Doubt and decision
I need to think about it. Can we pick this up later?
Fair. Quick gut check. What specifically would you need to think about? Sometimes it helps to talk it through with the person who knows the most about it. If you and I sat in silence for 5 minutes, what would you decide? My guess is the same thing you're going to decide tomorrow, next week, next month. Why not save the time?
Can you send me a proposal first?
Yes. Quick first though, what's the part you most want to see in writing? I'll make sure that's front and centre. Pick the offer that fits at /services, then let's book the follow-up to walk through the full pack. The proposal lands same-day with the scope, the 3× guarantee, the 15% referrer fee, and the term clauses baked in. No proposal-dies-in-inbox.
I'm worried about data security and AI safety. How do you handle that?
Smart concern. Three things. One, every agent runs inside your existing tools. CRM, Slack, Google Sheets. Data doesn't leave your environment. Two, we follow the lethal-trifecta rule. Any agent handling untrusted data doesn't also have private-data access and outbound communication. Three, every workflow has a verifiability layer. Outputs get checked before they ship to a customer.
I'm not sure I trust AI to do customer-facing work yet. Should I be worried?
Both fair concerns. AI does the volume. Your judgement picks the targets. AI drafts the messages. You sign off on send. Every customer-facing workflow has a human-in-the-loop checkpoint by default. The fully-autonomous version comes much later, only after the human-checkpoint version has produced enough data to quantify the failure rate. Most clients never go fully autonomous.
I just don't think we're ready. What do you say to that?
Most owners don't feel ready. The ones that scale didn't wait. The ones that waited usually waited until the business plateaued and the decision became forced. Question for you. If you don't move on this in the next 90 days, what's the realistic state of the business in a year? Better, same, or worse?
Still have a question that isn't above?
Two ways in. Both quick.
We take on 4 new partners per month. 1 slot open for June.