How a national logistics company doubled revenue and profit in 18 months
Revenue
2x growth
Within 18 months
Profit
2x (+40% EBITDA)
Within 18 months
Sales process
Full pipeline system
Built from scratch
Operations
Full OKR system
Professional org
The Challenge
Revenue had plateaued. The leadership team was operating like a group of individuals who happened to share an office, not an organisation with a growth engine. There was no structured sales process. No accountability system. No operational cadence connecting effort to outcomes. Directors made decisions in silos. Nobody owned pipeline. Nobody owned margins. The business had grown on reputation and inbound alone, and now that growth had stalled, there was nothing to restart it.
The Turning Point
The owner brought in a growth partner to operate as Managing Director. Not to advise. To sit in the seat, build the machine, and drive it.
What We Built
This was the full Revenue Engine at scale. We built the operating system from scratch. Hired and appointed directors. Designed clear OKRs and accountability frameworks — every team knew what they owned and how it connected to revenue. Built the meeting cadence, the review process, the operating rhythm that turned a group of capable individuals into a professional organisation. On the Close the Deal side, we built AI tools that transformed the sales process — time tracking that exposed where the business was leaking capacity, transcript analysis that measured meeting quality and follow-through, and an AI hiring process that screened candidates faster and more consistently. On the Get Found side, we built the SEO strategy, the content engine, the newsletter system. Revenue doubled. Profit doubled. Not because of one tool — because the entire engine was built, connected, and running.
The Hard Part
The leadership team resisted structure at first. They’d operated with total autonomy for years and saw accountability as a constraint, not an enabler. The first month was about earning trust by solving real problems before introducing the framework that would change how they worked.
The Results
Revenue
Within 18 months
Profit
Within 18 months
Sales process
Built from scratch
Operations
Professional org
“He didn’t just advise us on how to grow. He sat in the seat, built the machine, and drove the revenue. The business is unrecognisable.”
Owner
National logistics company
Why It Compounds
The full Revenue Journey. Get Found (SEO, content, newsletter), Get Chosen (positioning, org credibility), Get the Meeting (structured outreach, pipeline system), Close the Deal (AI sales tools, proposal velocity, hiring engine), Keep & Grow (OKR system, accountability, compounding ops). Revenue doubled because the engine was built end-to-end. Profit doubled because the accountability system exposed where margin was leaking and the AI tools captured it.
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