How a national logistics company doubled revenue and profit in 18 months

The Challenge

Revenue had plateaued. The leadership team was operating like a group of individuals who happened to share an office, not an organisation with a growth engine. There was no structured sales process. No accountability system. No operational cadence connecting effort to outcomes. Directors made decisions in silos. Nobody owned pipeline. Nobody owned margins. The business had grown on reputation and inbound alone, and now that growth had stalled, there was nothing to restart it.

The Turning Point

The owner brought in a revenue partner to operate as Managing Director. Not to advise. To sit in the seat, build the machine, and drive it.

What We Built

This was the full Revenue Engine at scale. We built the operating system from scratch. Hired and appointed directors. Designed clear OKRs and accountability frameworks, every team knew what they owned and how it connected to revenue. Built the meeting cadence, the review process, the operating rhythm that turned a group of capable individuals into a professional organisation. On the Close the Deal side, we built AI tools that transformed the sales process, time tracking that exposed where the business was leaking capacity, transcript analysis that measured meeting quality and follow-through, and an AI hiring process that screened candidates faster and more consistently. On the Get Found side, we built the SEO strategy, the content engine, the newsletter system. Revenue doubled. Profit doubled. Not because of one tool, because the entire engine was built, connected, and running.

What we built

• Operating system built from scratch: OKRs, accountability framework, meeting cadence
• AI sales tools: pitch decks, transcript analysis, hiring screen, time-tracking that exposed margin leaks
• SEO + content engine + newsletter system feeding inbound consistently
• Director appointments + leadership cadence so the org operated like an organisation

Before vs After