Wrong-fit clients · 12 weeksBuild Phase · ongoing Operate Phase
The customers you actually want. Paying what you're actually worth.Fourteen workflows close every leak between 'best customers picked' and 'premium price they pay' — built, handed back, run without you.
“I need to charge what I'm worth and focus on the customers who actually want it.”
By Week 4 the new premium customer is named, the sales team knows the say-no questions, and wrong-fit prospects start self-screening out. The right customers start landing in the calendar — and the team knows how to close them at the new price.
We take on 4 new partners per month. 1 slot open for June.
- Inc 5000#422
- 100+brands
- £152M+delivered
- 4-weekfirst-workflow guarantee or month 1 free
How does Get Premium Clients actually work?
Get Chosen
01The Yes List
- We review your customer-data export in parallel with workflow design — 1-2 days of analysis, never a separate paid audit.
- An 80/20 cut on profit by customer type emerges from the data itself — your top 20% who pay the bills and want what you do best.
- Founder + 1-2 senior team workshop locks the new premium customer + the stop list of customer types we'll let churn.
- Sales team trained on the new qualification questions — saying yes to the right ones and no to the wrong ones, on every call.
Outcome: By Week 4 the new premium customer is named + the stop list signed off + the sales team running the say-no questions in live calls. Wrong-fit prospects start self-screening out before consuming sales time.
Get Chosen
02Offer Premium Buyers Pick
- Full offer refinement applied to the new premium customer from #1 — what you do, who it's for, why they'd pick you.
- Pub test: a stranger reads the offer and gets it in 10 seconds. If they don't, we tighten until they do.
- Pricing principles applied — value dwarfs the price; the offer reads as an investment, not an expense.
- Sales script + website hero rewrite so the new offer lands the same way in cold copy and live conversations.
Outcome: The new premium offer lands fast. Strangers get it in 10 seconds. Sales script + hero copy aligned. Premium buyers self-recognise and lean in.
Get Chosen
03Premium Pricing That Holds
- We test the new premium pricing in 3-5 live sales conversations with the new offer + script live.
- 4-5x test methodology — not spreadsheet, not survey. Real calls, real buyers, real numbers.
- Conversion data tells us where to land. If the right buyers balk, we learn what specifically caused it and adjust.
- Existing clients on legacy pricing keep legacy pricing until renewal — wrong-fit clients self-select onto the stop list.
Outcome: By Week 8 you have conversion data on the new premium rate from real calls, not theory. The price holds in live conversation. The team knows how to defend it.
Get Chosen
04First-Choice Position
- Competitive scan: who else the new premium customer considers + what those alternatives already show.
- Differentiation cuts: the one thing you do that none of them do. Named, not implied.
- Positioning doc + sales script update + website hero refresh — premium buyers see 'the only choice' within seconds.
- Positioning tested in live calls alongside the Premium Pricing test — the price + position land together.
Outcome: Premium buyers see you as the only choice, not one of many. Positioning lives in the same words across the website, the sales script, and the founder's voice.
Get Chosen
05Website That Converts (Upgraded)
- Heatmap + scroll-data audit refreshed for the new premium customer (different visitor profile from before — different scrutiny on price, proof, credentials).
- Top 3 conversion leak fixes shipped — the leaks the new customer hits, not the old ones.
- Premium-pricing presentation: how the price is anchored, justified, signposted on the site so it reads as investment, not expense.
- Baseline metrics captured for the next quarter's optimisation.
Outcome: The website converts the new premium visitor at the new rate. Buyers arrive, see proof of the premium tier, and convert without bouncing on price.
Get Chosen
06Trust Stack (Reinforced)
- Audit existing trust signals — Google reviews, credentials, partner logos, media mentions, certifications.
- Reinforce for the premium tier: every signal upgraded for the new customer's expectations (premium buyers read trust harder).
- Deploy the unified trust panel on home + offer + premium-pricing pages so the same proof shows wherever the buyer lands.
- New media + speaking + partnership opportunities scoped — coordinated with Named Assets That Travel so authority compounds.
Outcome: Premium buyers see trust signals at every step that match the price tier they're being asked to pay. Risk drops. Conversion holds.
Get Chosen
07Proof Engine
- Interview template + structured rubric + approval flow for every premium client.
- Written + visual case study published per repriced sale — your site, LinkedIn, and inbound email nurture.
- Testimonial cadence: video + written + metric quote captured at 3 fixed points — Week 4, Week 12, 6-month follow-up.
- Before/after metrics baseline captured at engagement start, deltas tracked monthly so the case study writes itself.
- Permission-and-promotion clause inserted by default in every premium engagement letter.
Outcome: Each new premium engagement automatically becomes proof for the next. Every prospect call has a fresh, named case study to anchor against. Testimonials + metric quotes accumulate without manual chase.
Get Chosen
08Authority Before the Call
- Founder LinkedIn profile rewrite: banner + headline + About + featured assets — premium buyers research before the call lands.
- Weekly long-form post per Revenue Journey pillar, voice-calibrated to the founder.
- Comment-keyword opt-in funnel routes inbound DMs to a booked discovery call.
- SEO article cadence aligned where the buyer has owned-media surfaces — premium customer search behaviour shapes which queries we target.
Outcome: Prospects land on the call already convinced you're worth the rate. The price defends itself before the conversation starts.
Get Chosen
09Named Assets That Travel
- Signature POV piece: 1 written brief or methodology doc published under the founder's name — the canonical thing the brand stands for.
- 1-2 additional named assets (operator-pack format, framework doc, methodology brief) published and signposted.
- Speaking pipeline: 2-3 podcast guest spots or industry-event slots booked or scoped during the engagement.
- Every named asset signposted from the website + LinkedIn featured panel — they travel beyond the founder, they don't depend on weekly posts.
Outcome: The brand has artefacts that work without the founder posting daily. Buyers find them via search, podcasts, and shared industry conversations. Authority compounds without depending on the founder's calendar.
Get Chosen
10Sales Team That Holds the Line
- Sales script for premium-pricing defence — how the team handles 'that's expensive' + 'can you do less' + 'cheaper alternatives'.
- Objection-handling rubric: top 10 objections at the new price tier with locked responses the team practises before live calls.
- Call-recording review cadence: weekly review of 1-2 sales calls scored against the rubric — the team learns from real conversations, not theory.
- Disqualifier discipline: how the team says no to wrong-fit prospects on the call without burning the relationship.
Outcome: The sales team holds the new premium rate in live conversations. Wrong-fit prospects get a clean no, not a discount. The yes list from #1 becomes a system the team operates against, not a doc that sits on a shelf.
Operating System
11Premium Clients That Stay
- Renewal mechanics: 90-day check-in cadence + at-risk early-warning triggers built into the operator's calendar.
- Satisfaction tracking at fixed points — Week 4 / Quarter / Year. Early signal capture, not exit-interview surprise.
- Client communication rhythm: planned check-in calls + outreach triggers, not ad-hoc effort. Customers feel looked-after, not forgotten.
- Churn reasons captured and fed back into the playbook from #1 The Yes List — at-risk patterns become better qualification questions.
Outcome: Premium clients renew, expand, and refer because the system knows when they're at risk before they say so. Retention compounds and feeds the next round of qualification.
Operating System
12The Next Premium Sale
- Customer journey post-first-engagement mapped: what's the natural next step at month 3, month 6, month 12?
- Upsell offer designed (or audited if exists) — priced at the premium tier, signposted before the first engagement ends.
- Onboarding for the second engagement built so it kicks off without re-selling — the renewal IS the upsell.
- First 1-2 upsells closed during Operate Phase as proof the path works.
Outcome: Premium customers buy more after the first engagement. Expansion revenue compounds. The renewal moment becomes the upsell moment.
Operating System
13Margin You Can Defend
- Sales tracking: deals + conversion by stage + average deal size + sales cycle length, weekly.
- LTGP:CAC calculated per customer type — which segment pays back fastest, which doesn't.
- Profit-by-customer-type dashboard — confirms the 80/20 cut from #1 in real numbers as new premium customers land.
- Margin-defence brief: a 1-pager you can show prospects + investors + your own team that proves the premium price is earned.
Outcome: You can read the health of the premium tier in minutes. The rate is defended with data, not opinions. The 80/20 cut from Week 4 either holds in real numbers or sharpens over time.
Universal
14Referrals That Run Themselves
- 7 referral-ask emails templated to the relationship type (existing client, past client, peer founder, supplier, friend, former colleague, mentor).
- Tracking sheet so you can see which asks landed and which need a nudge.
- Ritual fires day-after the first paying outcome lands, not at engagement-end. Repeats at every Build Phase Gate.
- Template is yours to keep. After the engagement, you can run the ritual every quarter forever.
Outcome: The referral engine becomes a repeating ritual you own, not a one-time ask. Every paying outcome triggers 7 conversations with people most likely to send you the next one.
What outcomes have past clients achieved?
Pipeline
Software Agency · Small business
The business wasn't moving. The offer was too generic, too hard to explain. Prospects didn't get why they should pick him over the dozens of agencies they could Google. Leads were patchy at best. Some months decent, others dead. No outreach, no nurture, no structured way to turn interest into conversations. We started with Get Chosen, created an offer people actually wanted: specific, clear, easy to say yes to. Not a menu of services. A solution to a problem. Then Get the Meeting: a simple lead generation system that didn't require a full marketing team. The headline outcome from caseStudies.ts: pipeline went from patchy and unpredictable to consistent flow, system-driven. The hardest part was convincing him to simplify. Stripping back to one clear offer felt uncomfortable. It was also the thing that changed everything.
“He didn’t just give me a plan and disappear. He was there when I needed advice, quick tweaks, or encouragement. It’s a completely different business now.”
Founder, Software agency
12x
Consulting · Small business
She had the expertise. She knew her stuff inside out. But the business wasn't moving. The offer was too vague, too broad, and prospects nodded politely and never called back. There was no pipeline, no system bringing leads in. We started with Get Chosen, refined the high-level positioning in a single session: who she's for, what she solves, why someone would pick her over doing nothing. Then practical tools she could use the same day. We built the Get Found and Get the Meeting layers: content that positioned her as the expert, an outreach system that put her in front of the right people. The headline outcome from caseStudies.ts: 12x ROI over 6 months. Pipeline went from nothing to leads flowing within weeks. The offer rebuilt in one session. The 12x came from compounding: once the offer was right, every lead converted better, every piece of content worked harder.
“He helped me realise the full potential of my company. Strategy and implementation in the same person, practical tools I could use the same day.”
Founder, Consulting firm
Pipeline
Accountancy · Small-medium firm
The managing partner had a good service. He knew he could help clients. He couldn't package it in a way anyone wanted to buy. No leads, no pipeline, no system to take the service to market. He'd been relying on word of mouth and it had dried up. We started with Get Chosen, shaped a clear, compelling offer that landed with the right buyers. A specific promise to a specific person with a specific outcome. Then Get the Meeting: outreach strategy, lead generation, the systems that put him in front of prospects who needed what he was selling. We didn't stop at strategy. We were in it together, from offer creation to sales conversations to day-to-day decisions about where to focus. The headline outcome from caseStudies.ts: zero pipeline became active pipeline, built from scratch. He won his first client directly from the system we built. Not from referral. Not from luck. From the machine.
“Without his support, I wouldn’t have won the client I did. He helped with everything from strategy to sales to day-to-day decision-making. A real partner.”
Managing Partner, Accountancy firm
“He surprised me with his spot-on strategic thinking and he strikes the right (and rare) balance between strategy and implementation. It's been one of the best investments I made in this first year as a business.”
Véronique Vallières, Cope Consulting
What guarantees come with the engagement?
4-week guarantee
Workflow #1 live by Week 4 or month 1 retainer removed automatically. No negotiation. Same on every package.
Quarterly minimum, no lock-in
12-week packages = 3-month commit. 6-month packages = 6-month commit. Either party can call it at Build Phase Gates (Week 2, 4, 8, 12).
15% referrer fee
Standard clause: 15% of MRR for first 6 months on any new client you introduce that signs.
IP transfers
Every workflow templated and handed to your team during the final month. You keep what we built, even if we wrap.
Common questions about Get Premium Clients.
What does Get Premium Clients actually deliver?
Fourteen workflows that raise the rate for the customers worth having. The yes list (new premium customer locked), the offer premium buyers pick, premium pricing tested live, first-choice positioning, website upgraded for the new visitor, trust stack reinforced, proof engine built, founder authority before every call, named assets that travel, sales team that holds the line, premium clients that stay, the next premium sale path, margin you can defend, and the referral ritual. Together they rebuild the entire Get Chosen layer for a premium tier and lock in retention, expansion, and margin defence underneath it.
How is this different from Build the Operating System?
BOS stops the wheels coming off — it fixes operational drag for a drowning founder so the day runs without every decision routing through them. GPC raises the rate for the customers worth having — it rebuilds Get Chosen for a new premium customer and installs the retention plus margin layer that defends premium pricing. BOS is defensive (don't lose what's coming in). GPC is offensive (charge more for the right buyers). If you're drowning operationally, buy BOS first.
How do you test premium pricing without losing existing clients?
On the next 3 to 5 sales calls, not in a spreadsheet. We rewrite the offer and the script. The new pricing comes in live as part of the conversation with new prospects. By Week 8 you have conversion data on the new rate, not opinions. Existing clients on legacy pricing keep legacy pricing until renewal. Wrong-fit existing clients self-select onto the stop list at renewal time, which is the engagement working as designed.
What if I already have an offer and a website that work?
Then we audit, not rebuild. Workflows 4, 5, and 6 — first-choice position, website that converts upgraded, trust stack reinforced — ship in audit-and-targeted-fix mode. We refresh what exists for the new premium customer rather than rebuilding from scratch. The other workflows (offer for the new customer, premium pricing tested live, proof engine, authority, named assets, sales team discipline, retention, expansion, margin) are typically full builds because they didn't exist for the new customer profile yet.
What's a good benchmark for premium uplift?
If 25% or more of your new business comes from referrals, the product is already good enough to support premium pricing. If it doesn't, niching usually unlocks it. The 4-5x hypothesis we test live isn't theoretical, it's a starting anchor. Real uplift varies by market and offer maturity. The Margin You Can Defend dashboard built in Weeks 9-12 tells you exactly what landed by customer type, so you know where to push next and which segments pay back fastest.
How does retention work at the premium tier?
Premium customers churn quieter than mass-market customers. They don't complain, they just don't renew. Workflow 11 Premium Clients That Stay runs upstream of churn: planned check-ins at fixed intervals, at-risk early-warning triggers, satisfaction tracking at three captures (Week 4, Quarter, Year), and a churn-feedback loop that feeds every churn reason back into the qualification rubric. The customer base gets healthier over time, not weaker, because the system learns from every loss.
What happens after the twelve weeks?
Operate Phase. Your team owns the fourteen workflows; we run lower-touch oversight. The retention rhythm, the call-recording review cadence, the authority + named assets cadence, the proof engine, the margin dashboard, and the upsell motion all transfer during Weeks 9-12 so engagement-end is handover-ready. Operate Phase rate is around 70 to 80% of Build Phase. Senior-hire scoping (Head of Sales / Head of Marketing) typically begins late in Operate Phase as a precursor to Build the Product Stack at Stage 5 to 6.
How much does Get Premium Clients cost?
Pricing is matched to your scope on the call with Josh, not published on the page. Most engagements at this stage land in a band that pays back inside the first quarter against the cost of an underperforming pricing tier. Find what fits and we'll render a 1-page proposal preview inline with the exact number for your business.
Same playbook took TNT Growth from £200,000/month to £500,000/month in 11 months.
Yours could be next.
We take on 4 new partners per month. 1 slot open for June.
If your business is in a different stage of growth, we'll route you to the right scope on the call.