Pipeline is thin · 12 weeksBuild Phase · ongoing Operate Phase
Leads coming in consistently. Without you chasing every one.Sixteen workflows close every leak between 'who are you' and 'meeting booked' — audited, fixed, and handed back to your team.
“I need leads coming in consistently without me chasing every one.”
By Week 4 your calendar starts filling from your own pipeline. Outbound firing daily, content engine firing daily, and every new lead converts faster than it did before Week 1.
We take on 4 new partners per month. 1 slot open for June.
- Inc 5000#422
- 100+brands
- £152M+delivered
- 4-weekfirst-workflow guarantee or month 1 free
How does Fill the Pipeline actually work?
Outbound and content run in parallel. Outbound books the meeting. Content makes the meeting easy.
Get Chosen
01Offer Buyers Say Yes To
- Offer refinement session: your current offer audited, dream outcome sharpened, value stack tightened.
- Pub-test: outsider not in your industry reads the refined offer and explains it back in 10 seconds.
- Plain-English offer document signed off, sales-script-ready language locked.
- Diagnostic Output ships at Week 2 with the refined offer spec locked.
Outcome: Your offer locked in plain English buyers grasp in 10 seconds. Three outsiders pass the pub test. The refined offer document is the sales surface every later workflow runs against.
Get Chosen
02No-Brainer Pricing
- Pricing audit against the value the offer actually delivers.
- Bugatti-test framing applied: the value should dwarf the price so buying feels obvious.
- 4-5x current price hypothesis tested in the next 3 live sales conversations.
- New rate signed off in writing. Conversion data captured, not theory.
Outcome: Pricing audited and ready to test. The new rate runs through 3 live conversations so your conversion data is real, not spreadsheet theory.
Get Chosen
03First-Choice Position
- Competitor scan: who you're being compared against, where you actually win, where you don't.
- Differentiation cuts: one clear reason a buyer picks you, not five plausible ones.
- Positioning doc rewritten + sales script updated + website hero refreshed.
- Sales script tested on 2+ calls before sign-off.
Outcome: Buyers pick you instead of weighing you against three others. Your hero, your script, and your sales conversations all say the same thing.
Get the Meeting
04Speed-to-First-Reply
- Install routing rules plus Slack or SMS alert on every inbound source (forms, LinkedIn DMs, email).
- Baseline current average reply time before we change anything.
- Target sub-60-second human reply on every new lead. Backup approver if primary is offline.
- Weekly dashboard tracks the rolling average so it gets read as a number, not a feeling.
Outcome: Every new lead gets a human reply within 60 seconds. The dashboard shows the rolling average. You can see it dropping week over week.
Get Chosen
05Trust Stack
- Audit existing trust signals: reviews, certifications, partner logos, media mentions, accreditations.
- Fill the obvious gaps — Google reviews integration where missing, credentials prominently surfaced.
- Deploy a unified trust panel above the fold on your home and offer pages.
- Audit-and-targeted-fix mode by default; full build only if you have zero trust signals to surface.
Outcome: Trust signals deployed where buyers actually look. The next visitor sees reviews, credentials, and partner logos within the first scroll.
Get Chosen
06Proof That Converts Strangers Into Buyers
- Identify your 3 strongest existing customer wins; we draft and publish 3 case studies in a 1-2 page format with metric quotes where possible.
- Case studies published to your website plus LinkedIn plus your inbound email nurture so cold prospects encounter them on the way in.
- Testimonial capture template plus capture cadence scheduled in your calendar (post-engagement-end + 6-month follow-up).
- Distinct from the Proof Engine in Get Premium Clients — this is the lighter-scope foundation that gets proof published; the Proof Engine adds before-and-after metrics infrastructure later.
Outcome: Strangers who land on your site or LinkedIn see 3 named, written wins before they ever talk to you. The next prospect call has fresh proof to anchor against.
Get the Meeting
07Follow-Up That Doesn't Drop
- Pipeline audit for stages where deals go silent.
- Gap-fill follow-up cadence template per pipeline stage.
- Owner assignment per stage so nothing falls between cracks.
- Weekly drop-rate dashboard tracks deals stuck without next-step.
Outcome: No deal sits silent for more than 48 hours without a defined next step. Every pipeline stage has a follow-up cadence and an owner.
Get the Meeting
08Outreach That Books Calls
- Channel selection per offer fit (LinkedIn DM default, email after a 14-day warm-up).
- Sourcing plus enrichment plus voice-profiled messaging at around 25-50 sends per day.
- Validator, triage and pitch agents with a human approval queue on every send.
- First reply data captured, voice-drift checks passing, owner has run it independently 2x by Week 8.
Outcome: Outbound running at consistent daily volume. Every message sells the offer your earlier workflows just validated. Discovery calls book themselves into your calendar.
Get the Meeting
09Content That Pulls Buyers In
- Weekly long-form LinkedIn post per Revenue Journey pillar, voice-calibrated to the founder.
- Comment-keyword opt-in funnel routes inbound to a booked discovery call.
- Podcast-guesting outreach pipeline opened: 3-5 placements scoped during the engagement.
- SEO article cadence aligned where the buyer has owned-media surfaces.
- Newsletter cadence set up if you have a list (or are building one); content goes live either way.
Outcome: Inbound discovery calls land in your calendar from cold without you chasing them. Buyers research you before the first reply, so the conversation starts warm.
Get Chosen
10Website That Converts
- Install heatmap and scroll-data tooling (Hotjar or Microsoft Clarity).
- Baseline 7-14 days of real visitor behaviour before changing anything.
- Identify the top 3 conversion leak fixes from the data; ship those fixes to live.
- Document baseline plus post-fix delta so you can re-test next quarter without guesswork.
- Audit-and-targeted-fix mode by default — full website rebuilds are out of scope.
Outcome: The first wave of conversion fixes live on the site, with real data showing the lift. You see exactly where visitors drop off, and the top 3 holes are plugged.
Get the Meeting
11Booking That Just Works
- Audit current booking surfaces (multiple Calendlys, contact forms, email-me CTAs).
- Consolidate to a single booking path. Every CTA across the site and email routes there.
- Integrate calendar plus 3-5 question qualifier plus reminder cadence (email + SMS).
- Time the flow on a cold device. Target sub-60 seconds from CTA click to booked call.
Outcome: Buyers book in under 60 seconds, on a cold device, with no friction. No-show rate baselined and tracked so the booking flow keeps tightening.
Get the Meeting
12Wake Up Past Prospects
- Past-prospect list pulled from CRM, inbox, and LinkedIn; deduped and segmented by recency and closeness.
- Win-back sequence written: 3-5 touches over 3-4 weeks, voice-calibrated.
- Batch-sent on cadence so volume is real but not spammy.
- Replies routed to the booking path; re-engagement rate tracked on the dashboard.
Outcome: 5-15% of dormant past prospects re-engage in the first 4 weeks. Your fastest, cheapest pipeline lift comes from leads already in your database.
Get the Meeting
13Warm-Up Sequences
- 5-7 email warm-up content library written, voice-calibrated to your founder.
- Automation deployed in your CRM or email tool so the sequence fires without manual sends.
- Cold-channel replies (outreach + content) route into the warm-up sequence.
- Re-engagement rate baselined and tracked so you know what's working.
- Plus an evergreen objection-response library (3-5 short pieces) you can send to specific buyer objections — sharable across founder + sales.
Outcome: Prospects who said no this quarter come back warm next quarter. Nothing falls through the cracks. The nurture engine compounds while you sleep.
Get Chosen
14Free Resource That Books Calls
- 25-30 page operator-pack on the highest-leverage problem in your buyer's stage.
- Voice-calibrated to your founder so the pack reads like the founder wrote it.
- Comment-keyword gate so opt-in is conscious, not passive (downstream conversion 3-5x stronger).
- Drip nurture sequence from opt-in to booked call.
Outcome: Cold readers convert into qualified inbound leads with a full opt-in nurture path. The pack continues working long after the engagement ends.
Get the Meeting
15Pipeline You Can See
- Lightweight CRM consolidation (or audit + tighten the existing one).
- Pipeline stages mapped to the Styfinity Sales Conversation Method.
- Founder weekly dashboard so you read the pipeline in 30 seconds.
- Runs across all 12 weeks — every other workflow's outcome lands here.
Outcome: A live pipeline you can read in 30 seconds. No more guessing where deals are stuck. Every other workflow's outcome lands in this dashboard.
Universal
16Referrals That Run Themselves
- 7 referral-ask emails templated to the relationship type (existing client, past client, peer founder, supplier, friend, former colleague, mentor).
- Tracking sheet so you can see which asks landed and which need a nudge.
- Ritual fires day-after the first paying outcome lands, not at engagement-end. Repeats at every Build Phase Gate.
- Template is yours to keep. After the engagement, you can run the ritual every quarter forever.
Outcome: The referral engine becomes a repeating ritual you own, not a one-time ask. Every paying outcome triggers 7 conversations with people most likely to send you the next one.
What outcomes have past clients achieved?
Inc. 5000
Marketing Agency · 50–100 employees
Growth was stalling. The sales team was spending four hours building every pitch deck, manually pulling case studies, tailoring slides, formatting proposals that all followed the same structure but had to be rebuilt from scratch each time. Fewer outreach conversations, fewer proposals out the door, revenue left on the table every week. Content production was bottlenecked. The team needed a constant stream of SEO content, campaign assets, and client material, but creative was at capacity and hiring wasn't fast enough. We built Close the Deal first: an AI pitch deck builder that cut proposal creation from four hours to fifteen minutes. Then Get Found: a full SEO and GEO content engine that 10x'd content output without adding headcount. Then Get the Meeting: with sales freed from admin, outreach scaled. The headline outcome from caseStudies.ts: revenue doubled, sales velocity unlocked. Content output 10x on the same headcount. The agency made the Inc. 5000.
“The deck tool alone changed how fast we could move. But the real shift was that our sales team went back to selling instead of building slides. Revenue doubled because they finally had the time to close.”
Managing Director, Inc. 5000 marketing agency
12x
Consulting · Small business
She had the expertise. She knew her stuff inside out. But the business wasn't moving. The offer was too vague, too broad, and prospects nodded politely and never called back. There was no pipeline, no system bringing leads in. We started with Get Chosen, refined the high-level positioning in a single session: who she's for, what she solves, why someone would pick her over doing nothing. Then practical tools she could use the same day. We built the Get Found and Get the Meeting layers: content that positioned her as the expert, an outreach system that put her in front of the right people. The headline outcome from caseStudies.ts: 12x ROI over 6 months. Pipeline went from nothing to leads flowing within weeks. The offer rebuilt in one session. The 12x came from compounding: once the offer was right, every lead converted better, every piece of content worked harder.
“He helped me realise the full potential of my company. Strategy and implementation in the same person, practical tools I could use the same day.”
Founder, Consulting firm
Pipeline
Accountancy · Small-medium firm
The managing partner had a good service. He knew he could help clients. He couldn't package it in a way anyone wanted to buy. No leads, no pipeline, no system to take the service to market. He'd been relying on word of mouth and it had dried up. We started with Get Chosen, shaped a clear, compelling offer that landed with the right buyers. A specific promise to a specific person with a specific outcome. Then Get the Meeting: outreach strategy, lead generation, the systems that put him in front of prospects who needed what he was selling. We didn't stop at strategy. We were in it together, from offer creation to sales conversations to day-to-day decisions about where to focus. The headline outcome from caseStudies.ts: zero pipeline became active pipeline, built from scratch. He won his first client directly from the system we built. Not from referral. Not from luck. From the machine.
“Without his support, I wouldn’t have won the client I did. He helped with everything from strategy to sales to day-to-day decision-making. A real partner.”
Managing Partner, Accountancy firm
“He surprised me with his spot-on strategic thinking and he strikes the right (and rare) balance between strategy and implementation. It's been one of the best investments I made in this first year as a business.”
Véronique Vallières, Cope Consulting
What guarantees come with the engagement?
4-week guarantee
Workflow #1 live by Week 4 or month 1 retainer removed automatically. No negotiation. Same on every package.
Quarterly minimum, no lock-in
12-week packages = 3-month commit. 6-month packages = 6-month commit. Either party can call it at Build Phase Gates (Week 2, 4, 8, 12).
15% referrer fee
Standard clause: 15% of MRR for first 6 months on any new client you introduce that signs.
IP transfers
Every workflow templated and handed to your team during the final month. You keep what we built, even if we wrap.
Common questions about Fill the Pipeline.
What does Fill the Pipeline actually deliver?
Sixteen buyer-facing workflows across two pillars: Get Chosen (offer, pricing, positioning, proof, trust signals, website conversion) and Get the Meeting (speed-to-first-reply, follow-up, outreach, warm-up sequences, booking, lead magnet, content, past-prospect reactivation, pipeline tracker). Plus a universal Referrals That Run Themselves ritual. Every workflow audited; what's leaking gets fixed. The full stack between 'who are you' and 'meeting booked' closed and handed back to your team.
How do you fit sixteen workflows into twelve weeks?
Audit-and-targeted-fix model. Some workflows ship as full custom builds (Warm-Up Sequences, Booking That Just Works, Outreach That Books Calls). Others ship as audits with selective fixes — if your trust signals already exist, we audit and fill the obvious gaps rather than rebuilding from scratch. The twelve-week container holds because we don't rebuild what's already working; we close the leaks that are actually there.
What if I already have some of these working?
Then we audit all sixteen, surface what's actually leaking, and target the fixes. You don't pay to rebuild what works. If your offer is already sharp, Offer Buyers Say Yes To becomes a 30-minute pressure-test rather than a three-week rebuild. Speed-to-First-Reply at sub-60-seconds already? We skip the install, stress-test the routing rules. The Diagnostic Output at Week 2 names which workflows get full build attention and which get audit-plus-targeted-fix.
How does Content That Pulls Buyers In actually work?
Weekly long-form post per Revenue Journey pillar, voice-calibrated to your founder. Comment-keyword opt-in funnel routes inbound to a booked discovery call. Podcast guesting pipeline opens three to five placements during the engagement. SEO article cadence aligned where you have owned-media surfaces. Buyers research you before the first reply, so the conversation starts warm, not cold.
What happens after the twelve weeks?
Operate Phase. Your team owns the sixteen workflows; we run lower-touch oversight. Templates, SOPs and the Pipeline You Can See dashboard transfer during weeks 9-12 so engagement-end is handover-ready. The Operate Phase rate is around 70-80% of Build Phase. Most partners stay on Operate Phase indefinitely. The engine doesn't run itself, but it runs without us in the seat.
How much does Fill the Pipeline cost?
Pricing is matched to your scope on the call with Josh, not published on the page. Most engagements at this stage land in a band that pays back inside the first quarter against the cost of an underperforming pipeline. Find what fits and we'll render a 1-page proposal preview inline with the exact number for your business.
Same playbook took TNT Growth from £200,000/month to £500,000/month in 11 months.
Yours could be next.
We take on 4 new partners per month. 1 slot open for June.
If your business is in a different stage of growth, we'll route you to the right scope on the call.