LTV capped at one product · 6 monthsBuild Phase · ongoing Operate Phase
Your best customers buy more. Naturally, not by chasing.Sixteen workflows close every leak between 'one product capping the business' and 'every customer buying more' — built, handed back, run without you.
“I need every customer to buy more from me — naturally, not by chasing.”
By Week 4 your best customers have told you what to build next. The second product is spec'd, the value ladder is mapped, the price set against what real buyers will commit to. Pre-order conversations begin — and your best customers start buying more from you, naturally, not because you're chasing them.
We take on 4 new partners per month. 1 slot open for June.
- Inc 5000#422
- 100+brands
- £152M+delivered
- 4-weekfirst-workflow guarantee or month 1 free
How does Build the Product Stack actually work?
Get Chosen
01Best Customers Tell You What's Next
- Best-customer shortlist agreed Week 1 (top 5-8 by revenue, repeat-buy probability, strategic fit). Interview script written against the value-ladder slots.
- 5-8 interviews run by Styfinity in Weeks 2-3. Every conversation captured, tagged, and scored for the second-product candidate it signals.
- Synthesis ships in Week 4: candidates ranked by demand evidence, weak candidates killed, MVP brief written from panel evidence not founder instinct.
- Best-customer panel becomes the standing input for product 3+ decisions later. The interview discipline doesn't end with us.
Outcome: Five-plus interviews logged, second-product candidates ranked by buyer demand, the MVP brief written from the panel. Decisions stop being founder-instinct only.
Get Chosen
02Your Value Ladder Mapped
- Five value-ladder slots named (front-end, core, mid, back, continuity). Current product placed in its actual position, not where instinct says it sits.
- Second-product candidate positioned against the slot it fills. If it lands in product 1's slot, the build doesn't ship — we re-spec until the slot is genuinely different.
- Pricing band sketched per slot (full pricing in Workflow #3). Cross-sell economics modelled before the build, not after.
- Long-term ladder shape mapped (products 3-5 sketched in their slots). Today's decision stays consistent with tomorrow's stack.
Outcome: A 5-slot value ladder with current product placed, second product positioned in a genuinely different slot, products 3-5 sketched. The ladder becomes your product-decision filter for the next 24 months.
Get Chosen
03Pricing That Holds for Product 2
- Price band derived from value-ladder position (Workflow #2). Front-end, back-end, and continuity each have different pricing logic.
- Anchor logic written against product 1 + competitive landscape. Buyer comparison points named so the price reads as right, not high.
- Pricing tested in 5+ live conversations during pre-orders (Workflow #4). If buyers won't commit at the test price, the price moves before the build.
- Sales script + objection rubric for the price point. Sales team trained on the value-stack so the price doesn't get discounted on call 1.
Outcome: Product 2 launched at a price that holds in real sales conversations. The first 5+ pre-order commitments validated the band before the build. Sales team defending the price without discount instinct.
Get Chosen
04Second Product Designed + Pre-Sold
- MVP spec drafted Weeks 3-4 from the customer interview panel + value-ladder fit. The spec is a designed product, not a feature list.
- MVP built and tested Weeks 5-6 with 3-5 best existing customers. Real use, real feedback.
- Pre-orders sign-off gate fires Week 6-8: 3-5 customers commit at the test price, or letters-of-intent signed. If pre-orders don't land, the build doesn't ship — we loop back to spec, not push forward.
- Pre-order revenue funds the launch. Product 2 lands in customer hands, not in PowerPoint.
Outcome: MVP for product 2 designed, built, validated, pre-sold. Three-plus paying customers locked in at the test price before public launch. The build passed the GO/NO-GO gate.
Get Chosen
05Onboarding That Lands Product 2
- Welcome flow written for product 2 buyers. The first email, the first-value milestone, the first-week check-in mapped from the buyer's actual job-to-be-done with product 2 — not product 1.
- First-value milestone tracker built. Buyer hits the milestone or we know within 7 days. Activation rate becomes a measurable number.
- Onboarding playbook handed to your customer-success team. The playbook ships with the team. Updated quarterly from real customer feedback.
- First-week comms rhythm calibrated to product 2's complexity. Not all products need 7 emails in week 1.
Outcome: Onboarding for product 2 ships as a documented playbook. Activation rate measured for the first 5+ buyers. Customer-success team running the play, not us.
Close the Deal
06Existing Customers Buy More
- Cross-sell trigger points named in the customer journey: post-activation success milestone, quarterly account review, support-ticket escalations. Each trigger gets a specific prompt and script.
- Customer-success scripts updated. Every CS conversation now includes the product 2 prompt at the right moment, not at every moment.
- Account-management rhythm rebuilt around the cross-sell. Quarterly reviews include product 2 fit + readiness, not just product 1 health.
- Account-handoff workflow built (CS → sales) when a customer signals readiness. The handoff doesn't drop. First sale closes inside 30 days of the trigger firing.
Outcome: First sales of product 2 logged from existing customers via the documented motion. CS scripts shipped, account-management rhythm running, handoff workflow tested live.
Close the Deal
07The Recurring Revenue Layer
- Continuity offer designed against your operating model. Membership, subscription, retainer, or recurring service — whichever shape genuinely fits, not whichever shape sounds modern.
- Continuity offer priced as a percentage of product 2's one-time price (typically 10-30% per month as default starting point). Pricing tested in live conversations before the offer goes wide.
- First 5-10 customers signed at the continuity rate. Pre-validation gate before scale, same shape as the second-product launch.
- Onboarding path baked into the cross-sell motion. Continuity ask fires at the success milestone, not at signup. Retention expectation set deliberately.
Outcome: Recurring revenue running as a logged line on the P&L. First 5-10 customers signed at the continuity rate as proof of demand. Cross-sell motion delivering continuity asks at the success milestone, not the signup.
Close the Deal
08Sales Calls That Score
- Call recording infrastructure rolled out. Every call captured, tagged, searchable. Recording becomes the coaching artefact, not a compliance burden.
- Call rubric written per stage of the sales conversation. Discovery, qualification, demo, close — each stage has scoring criteria reps know in advance.
- Daily training rhythm introduced. Reps review one call scored, one call coached, one call self-scored. The rep who can't coach can't close.
- Score trends tracked weekly. Reps improving and reps plateauing become visible. Manager intervention happens early, not after a missed quota.
Outcome: Sales calls scored daily against a documented rubric. Every rep coached weekly off real calls, not abstract feedback. New rep ramp time measurable in weeks.
Close the Deal
09The Sales Team That Runs Itself
- Pod-lead structure introduced. Each pod has a lead who runs daily standup, weekly pipeline review, monthly comp report. The founder steps out of daily sales management.
- Comp plan restructured for the new revenue mix. Comp aligns with product 2 sales plus continuity-rate signings, not just product 1 transactional close.
- Competition framework introduced (rep-vs-rep on metrics, not on revenue). Healthy competition surfaces top performers and signals when training is failing.
- Pod-lead playbook handed back. Sales-team management runs without the founder in every call by Week 20.
Outcome: Pod leads running daily standups plus weekly reviews. Comp aligned to the new revenue mix. The founder stepping out of every sales call. Sales team running on rhythm.
Get Chosen
10Proof Engine (Reinforced for Product 2)
- Existing proof engine audited Week 13. Gaps named — usually product 2 wins are unrepresented in the case-study library at this stage.
- Case-study production line restarted for product 2. Three case studies committed in the first quarter post-launch, structured against the Styfinity Proof Method.
- Testimonial rhythm updated (Week 4 / Week 12 / 6-month after first product 2 sale). Permission-and-promotion clause added to product 2 engagement letters.
- Before/after metrics infrastructure extended. Product 2 wins tracked with the same rigour as product 1 — numbers, not narrative.
Outcome: Three product 2 case studies live by Week 24. Testimonial rhythm running. Before/after metrics tracked across both products. Proof for product 2 stops being anecdotal.
Operating System
11Which Products Make You Money
- Cost-of-acquisition tracking per product. Marketing spend, sales-team time, customer-success-team time allocated by product accurately, not by gut.
- Lifetime gross profit per product. Revenue minus cost-to-deliver minus cost-to-retain, tracked by product.
- LTGP:CAC ratio per product surfaced in a dashboard. Long-tail products that quietly lose money become visible.
- Kill-or-keep decision protocol. Quarterly review against the dashboard. Products below LTGP:CAC threshold get fixed, repriced, or killed — not ignored.
Outcome: Live profit-by-product dashboard. LTGP:CAC threshold defined. First quarterly kill-or-keep review run. Decisions stop being product-of-emotional-attachment.
Operating System
12A Forecast You Trust
- Existing dashboards audited Week 17. What's tracked, what's missing, what's tracked-but-not-used. We extend rather than rebuild where the foundation is solid.
- Real budget at CFO grade if not in place. Revenue forecast, expense forecast, headcount plan, cash position — all visible quarter-ahead.
- LTV per cohort tracking added. Customer cohorts visible by signup quarter, product mix, deal size. Forecasting against cohort behaviour, not headline averages.
- Manager-to-IC ratio surfaced. Operations-team growth visible against revenue, so the next hire happens deliberately not reactively.
Outcome: Forecast you can defend in a board meeting. Cohort dashboard live. Manager-to-IC ratio tracked. Quarterly forecast accuracy measured against actual by Operate Phase month 2.
Operating System
13Senior Hire That Sticks
- Constraint diagnostic Week 17: which senior hire moves the most leverage point — Head of Sales (if sales-team build is the gap) or Head of Product (if product 3+ is the gap). One hire, not two.
- Job description written against the actual constraint, scoped against your stage. Salary band benchmarked to your geography.
- Scoring rubric, interview script, 30-60-90 plan, reference-check protocol shipped as a templated package. Hire-stick rate compounds with the rigour of the rubric.
- Honest disclosure: 90-180 day land time from JD posted to start date for senior roles. Hire typically starts in early Operate Phase, not by Week 24. The system ships in the engagement; the hire lands after.
Outcome: JD live, candidate pipeline running, first 3-5 candidates interviewed against the rubric by Week 24. Hire shortlist by Operate Phase month 2-3. The system ships in the engagement; the start date lands after.
Close the Deal
14Product 2 Stands Alone
- One channel chosen for the standalone test (cold outbound or paid pilot). Not a full acquisition build — a deliberate small-budget validation.
- Sales script for cold-buyer of product 2 written. Different from cross-sell motion — these buyers don't have product 1 context.
- 5-10 test sales targeted by Week 24. Cost-of-acquisition tracked per sale. Results inform Stage 6 to 7 (Get Profitable Growth) decisions.
- Honest disclosure: scaffolding mode. The playbook ships in Build Phase; the test runs in Operate Phase on your timeline. Conclusive standalone-validation typically lands 60-90 days after engagement-end.
Outcome: Standalone test playbook live, one channel chosen, first 1-3 cold-buyer sales attempted by Week 24. Conclusive validation lands in Operate Phase month 2-3. Product 2 standalone story testable, not assumed.
Operating System
15Employee Systems That Hold
- Employee referral system live. Bonus structure, eligibility, payout rhythm — all templated. The referral becomes a documented line in the comp plan.
- Termination policies legal-reviewed. Performance improvement plan template, written-warning escalation, exit-interview protocol — all in place.
- Performance review rhythm introduced. Quarterly + annual structure, scoring rubric, comp-review touchpoints.
- Full templating plus handover by Week 24. The HR systems live with your team, not with us.
Outcome: Three HR system pillars live (referrals + terminations + reviews). All templated, all handed back. Operate Phase begins with employee systems running.
Universal
16Referrals That Run Themselves
- 7 referral-ask emails templated to the relationship type (existing client, past client, peer founder, supplier, friend, former colleague, mentor).
- Tracking sheet so you can see which asks landed and which need a nudge.
- Ritual fires day-after the first paying outcome lands, not at engagement-end. Repeats at every Build Phase Gate.
- Template is yours to keep. After the engagement, you can run the ritual every quarter forever.
Outcome: The referral engine becomes a repeating ritual you own, not a one-time ask. Every paying outcome triggers 7 conversations with people most likely to send you the next one.
What outcomes have past clients achieved?
Inc. 5000
Marketing Agency · 50–100 employees
Growth was stalling. The sales team was spending four hours building every pitch deck, manually pulling case studies, tailoring slides, formatting proposals that all followed the same structure but had to be rebuilt from scratch each time. Fewer outreach conversations, fewer proposals out the door, revenue left on the table every week. Content production was bottlenecked. The team needed a constant stream of SEO content, campaign assets, and client material, but creative was at capacity and hiring wasn't fast enough. We built Close the Deal first: an AI pitch deck builder that cut proposal creation from four hours to fifteen minutes. Then Get Found: a full SEO and GEO content engine that 10x'd content output without adding headcount. Then Get the Meeting: with sales freed from admin, outreach scaled. The headline outcome from caseStudies.ts: revenue doubled, sales velocity unlocked. Content output 10x on the same headcount. The agency made the Inc. 5000.
“The deck tool alone changed how fast we could move. But the real shift was that our sales team went back to selling instead of building slides. Revenue doubled because they finally had the time to close.”
Managing Director, Inc. 5000 marketing agency
3x
Construction · Small business
The business was growing but profitability wasn't keeping up. Quotes were taking hours, every single one built from scratch, manually costed, manually formatted. The owner was spending more time on admin than on the work that made money. There was no lead system. No structured offer. Clients came through word of mouth and hope. We started with Get Chosen, rebuilt the offer so it was clear, priced properly, structured so clients could say yes without a 3-week back-and-forth. Then Close the Deal: an AI quoting tool that turned hours of manual work into minutes. Then Get the Meeting: a lead system that actually worked. The headline outcome from caseStudies.ts: 3x profitability within 1 month. Quoting went from hours to minutes. Pipeline went from word of mouth only to a lead system active. Three workflows, one month, three times the profit.
“The guidance and time they invested went far beyond what we paid. Just as invested in our success as we were. 3x profitability within a month.”
Business Owner, Construction company
12x
Consulting · Small business
She had the expertise. She knew her stuff inside out. But the business wasn't moving. The offer was too vague, too broad, and prospects nodded politely and never called back. There was no pipeline, no system bringing leads in. We started with Get Chosen, refined the high-level positioning in a single session: who she's for, what she solves, why someone would pick her over doing nothing. Then practical tools she could use the same day. We built the Get Found and Get the Meeting layers: content that positioned her as the expert, an outreach system that put her in front of the right people. The headline outcome from caseStudies.ts: 12x ROI over 6 months. Pipeline went from nothing to leads flowing within weeks. The offer rebuilt in one session. The 12x came from compounding: once the offer was right, every lead converted better, every piece of content worked harder.
“He helped me realise the full potential of my company. Strategy and implementation in the same person, practical tools I could use the same day.”
Founder, Consulting firm
“The deck tool alone changed how fast we could move. But the real shift was that our sales team went back to selling instead of building slides. Revenue doubled because they finally had the time to close.”
Managing Director, Inc. 5000 marketing agency
What guarantees come with the engagement?
4-week guarantee
Workflow #1 live by Week 4 or month 1 retainer removed automatically. No negotiation. Same on every package.
Quarterly minimum, no lock-in
12-week packages = 3-month commit. 6-month packages = 6-month commit. Either party can call it at Build Phase Gates (Week 2, 4, 8, 12).
15% referrer fee
Standard clause: 15% of MRR for first 6 months on any new client you introduce that signs.
IP transfers
Every workflow templated and handed to your team during the final month. You keep what we built, even if we wrap.
Common questions about Build the Product Stack.
What does Build the Product Stack actually deliver?
Sixteen workflows that compound revenue per customer over a 6-month Build Phase plus ongoing Operate Phase. Six in Get Chosen (best customers tell you what's next, your value ladder mapped, pricing that holds for product 2, second product designed and pre-sold, onboarding that lands product 2, proof engine reinforced for product 2). Five in Close the Deal (existing customers buy more, the recurring revenue layer, sales calls that score, the sales team that runs itself, product 2 stands alone). Four in Operating System (which products make you money, a forecast you trust, senior hire that sticks, employee systems that hold). Plus referrals that run themselves. Workflow #1 live by Week 4 or month 1 retainer removed.
How do you fit sixteen workflows into 6 months?
Audit-and-build model with parallelism designed in. Some workflows ship as full custom builds (the second-product MVP, the continuity layer, the cross-sell motion, sales calls that score). Two ship as hybrid (proof engine reinforced and a forecast you trust — we audit existing infrastructure, then extend rather than rebuild). Two ship as scaffolding (senior hire that sticks and product 2 stands alone — the system ships in Build Phase, the outcome lands in early Operate Phase). Workflows run in deliberate sequence with overlap — interviews run Weeks 1-4 in parallel with value ladder mapping, pricing tests run Weeks 3-6 in parallel with MVP design, sales coaching runs Weeks 9-20 in parallel with the cross-sell motion. The 6-month container holds because the sequencing is real.
What if pre-orders for product 2 don't land?
Then we loop back to the spec, not push forward. The pre-orders sign-off gate fires Week 6-8 inside Workflow #4. Three-to-five customers commit at the test price, or letters-of-intent get signed. If commitments don't land, the build doesn't ship. The interviews surface what buyers actually want, the spec gets re-cut against that signal, a second pre-order round runs in Week 10. Sometimes the second round lands. Sometimes the candidate gets killed entirely. Either way, you haven't spent six months and a six-figure budget on a product nobody bought.
What if our second product already sells well to existing customers?
Then Workflow #14 Product 2 Stands Alone is the test that matters. Cross-sell traction proves the cross-sell motion works, which is a different test from whether product 2 stands alone. Workflow #14 runs a small cold-buyer pilot — one channel, 5-10 test sales, scaffolding mode with results landing in Operate Phase. The data tells you whether product 2 is genuinely a multi-product play or an ARPU inflation hiding inside a multi-product story. The pilot is small by design — it doesn't have to scale, it has to prove. Stage 6 graduation depends on the answer.
How does this handle the senior-hire timeline honestly?
Workflow #13 Senior Hire That Sticks is scaffolding mode. The system — JD against the actual constraint, scoring rubric, interview script, 30-60-90 plan, reference protocol — ships by Week 22. The candidate pipeline runs Weeks 18-24. First 3-5 candidates interviewed against the rubric by Week 24. Senior roles take 90-180 days from JD posted to start date because of notice periods and structured hiring; the hire typically starts in early Operate Phase month 2-3, not Week 24. We disclose this upfront because pretending the timeline is shorter sets you up for disappointment. The 6-9 months total is faster than market, not slower — Stage 5 founders running this without a system usually take 12-18 months.
What happens after 6 months?
Operate Phase. Your team owns the workflows. Templates and playbooks handed back. Pricing for Operate Phase published in the proposal preview, not on the page. The Universal Referrals ritual fires day-after the first cross-sell closed through the documented motion (or first continuity-rate signing) and repeats at every gate forever. The senior hire from Workflow #13 lands in Operate Phase month 2-3. Product 2 standalone validation from Workflow #14 lands by Operate Phase month 2-3. The quarterly kill-or-keep review from Workflow #11 Which Products Make You Money runs forever. If the standalone validation lands strong, Get Profitable Growth (Stage 6→7) is the next package — scaling product 2 to standalone revenue, cohort retention infrastructure, full Get Found pillar build.
Same playbook took TNT Growth from £200,000/month to £500,000/month in 11 months.
Yours could be next.
We take on 4 new partners per month. 1 slot open for June.
If your business is in a different stage of growth, we'll route you to the right scope on the call.