Free interactive audit
If revenue is up and profit has not moved with it, the only thing worth looking at is margin
Revenue up and profit down means something is eating the difference. New clients make the business bigger. Not necessarily better. Growth brings processes, systems, management layers, onboarding, meetings about meetings, and together those are where margin goes to die.
Margin is much harder to fake than revenue. Hold it while you grow and the growth is real. Lose it and you are buying growth with something else. This audit tells you which one you are doing, and what it is costing you.
6 pillars
Margin integrity, growth quality, unit economics, pipeline resilience, client and service mix, cash conversion. Weighted into one score.
Every leak priced
Not a traffic light. A number, in your currency, for the delivery gap, the overhead gap, growth dilution and acquisition waste.
Fixes ranked
The steps, ordered by what each one is worth a year, with the named client or service to start on.
Free, instant, no call required
Where should I send your Growth Audit?
Two fields and the dashboard opens on this page, straight away. You plug in your numbers, it scores your health, shows exactly where the margin is leaking, and gives you the steps to fix it.
Your figures are worked out in your browser and stay there. Nothing from your P&L reaches me unless you press the review button at the bottom of the dashboard.
How the score is worked out
Six pillars, weighted. Margin integrity carries the most because it is the number that is hardest to fake. Growth quality is the one most people have never calculated: it takes the revenue you added this year, the profit that came with it, and works out what a unit of new revenue actually left behind compared with a unit of last year's. When the new revenue converts to profit at a lower rate than the business already ran at, the growth is being bought with margin, and the tool says so in those words.
The bands are the ones I run businesses against, set by model, and they are shown next to your own figure so you can see the distance rather than just a colour. There are no borrowed industry statistics here. Everything on the dashboard is arithmetic on the numbers you typed in.
The headline recoverable figure is the delivery gap plus the overhead gap, and nothing else. Those two are separate slices of the same profit and loss, and together they account for the entire distance between your net margin and the band. Growth dilution, acquisition waste and work delivered at a loss are shown underneath as evidence of where those two gaps physically sit. Adding them to the headline would count the same money three times, which is exactly the kind of flattering arithmetic this audit exists to kill.
Your figures are calculated in your browser and stay there. Nothing from your profit and loss reaches me unless you press the button at the bottom of the dashboard that asks me to read it.