Stage 5 → 6 · From £12,000/mo · 6 months
Last updated: 4 May 2026
One product caps your LTV.The second one compounds it.
“My customers buy once and then have nothing else to buy from me. I need a product stack that compounds revenue per customer.”
We take on 4 new partners per month. 2 slots open for May.
What we build, week by week
The mechanism, in detail.
Weeks 1-6
Second Product MVP Design
- Week 1: founder names the suspected second-product candidate (almost every Stage 5 founder has this in their head already).
- Weeks 2-4: 5-8 customer interviews run in parallel with MVP design. The interviews are design input, not a paid deliverable.
- Week 4: MVP spec ships. You see a designed product, not an interview report.
- Weeks 5-6: MVP built and tested with 3-5 best existing customers.
Outcome: Workflow #1 ships by Week 4. Second product MVP spec in your hands, validated by your best customers.
Weeks 7-12
Cross-Sell Motion
- Path from product 1 to product 2 baked into onboarding, customer service handoffs, account-management cadence.
- Email sequences, in-app prompts where applicable, customer success scripts.
- First sales of product 2 logged.
Outcome: The cross-sell isn't a campaign, it's a default motion. Every customer hears about product 2.
Weeks 13-16
Sales Recording + Coaching Infrastructure
- Every sales call captured plus scored against the Styfinity Sales Conversation Method.
- Styfinity Sales Team Method introduced: call rubric, training cadence, comp structure.
Outcome: Sales coaching becomes a system, not a vibe. New reps ramp in weeks, not quarters.
Weeks 17-20
Dashboards + Forecasting
- Real budget at CFO grade if not in place.
- LTV per cohort tracking and churn by product.
- Manager-to-IC ratio, quarterly financial forecasting.
Outcome: You forecast quarter ahead with confidence. LTV by cohort tells you what to double down on.
Weeks 21-24
Employee Systems + Handover
- Referral system, termination policies that are legally sound, performance review cadence.
- Full templating plus handover so your team operates the stack without us.
Outcome: The Operate Phase begins. You own the playbook.
Three businesses we've built this for
Same constraint. Same mechanism. Real outcomes.
Inc. 5000
Marketing Agency · 50–100 employees
Growth was stalling. The sales team was spending four hours building every pitch deck, manually pulling case studies, tailoring slides, formatting proposals that all followed the same structure but had to be rebuilt from scratch each time. Fewer outreach conversations, fewer proposals out the door, revenue left on the table every week. Content production was bottlenecked. The team needed a constant stream of SEO content, campaign assets, and client material, but creative was at capacity and hiring wasn't fast enough. We built Close the Deal first: an AI pitch deck builder that cut proposal creation from four hours to fifteen minutes. Then Get Found: a full SEO and GEO content engine that 10x'd content output without adding headcount. Then Get the Meeting: with sales freed from admin, outreach scaled. The headline outcome from caseStudies.ts: revenue doubled, sales velocity unlocked. Content output 10x on the same headcount. The agency made the Inc. 5000.
“The deck tool alone changed how fast we could move. But the real shift was that our sales team went back to selling instead of building slides. Revenue doubled because they finally had the time to close.”
Managing Director, Inc. 5000 marketing agency
3x
Construction · Small business
The business was growing but profitability wasn't keeping up. Quotes were taking hours, every single one built from scratch, manually costed, manually formatted. The owner was spending more time on admin than on the work that made money. There was no lead system. No structured offer. Clients came through word of mouth and hope. We started with Get Chosen, rebuilt the offer so it was clear, priced properly, structured so clients could say yes without a 3-week back-and-forth. Then Close the Deal: an AI quoting tool that turned hours of manual work into minutes. Then Get the Meeting: a lead system that actually worked. The headline outcome from caseStudies.ts: 3x profitability within 1 month. Quoting went from hours to minutes. Pipeline went from word of mouth only to a lead system active. Three workflows, one month, three times the profit.
“The guidance and time they invested went far beyond what we paid. Just as invested in our success as we were. 3x profitability within a month.”
Business Owner, Construction company
2x
Logistics & Distribution · 2,000+ employees
Revenue had plateaued. The leadership team was operating like a group of individuals who happened to share an office, not an organisation with a growth engine. There was no structured sales process. No accountability system. No operational cadence connecting effort to outcomes. Directors made decisions in silos. Nobody owned pipeline. Nobody owned margins. The business had grown on reputation and inbound alone and now growth had stalled, with nothing to restart it. We built the operating system from scratch. OKRs and accountability frameworks. Meeting cadence, review process, operating rhythm that turned a group of capable individuals into a professional organisation. AI sales tools, transcript analysis, AI hiring. SEO strategy, content engine, newsletter system. The headline outcome from caseStudies.ts: revenue doubled and profit doubled (+40% EBITDA) within 18 months. Sales process built from scratch. Operations went from silos to a full OKR system, a professional org.
“He didn’t just advise us on how to grow. He sat in the seat, built the machine, and drove the revenue. The business is unrecognisable.”
Owner, National logistics company
“The deck tool alone changed how fast we could move. But the real shift was that our sales team went back to selling instead of building slides. Revenue doubled because they finally had the time to close.”
Managing Director, Inc. 5000 marketing agency
Built-in risk reversal
Four protections, written into every engagement.
4-week guarantee
Workflow #1 live by Week 4 or month 1 retainer removed automatically. No negotiation. Same on every package.
Quarterly minimum, no lock-in
12-week packages = 3-month commit. 6-month packages = 6-month commit. Either party can call it at Build Phase Gates (Week 2, 4, 8, 12).
15% referrer fee
Standard clause: 15% of MRR for first 6 months on any new client you introduce that signs.
IP transfers
Every workflow templated and handed to your team during the final month. You keep what we built, even if we wrap.
Vs the alternatives
Versus the value of even a 30% LTV uplift on your existing customer base.
A 30% LTV uplift on the existing customer base of a £2M-revenue business pays back the £72,000 commit in under 6 months on customers you already have, before counting any new acquisitions. Every quarter the second product doesn't exist is a quarter of compounding LTV you don't capture.
The honest concern
“We're not sure AI is right for us yet.”
Tony Stark's Iron Man suit is only good because Tony's a genius. The suit without Tony is just metal and code. AI doesn't replace your judgement, it accelerates it. Without you in the seat, AI is a glorified search engine. With you in the seat, it's a force multiplier. The product stack is your judgement, captured.
Same playbook took TNT Growth from £200,000/month to £500,000/month in 11 months.
Yours could be next.
We take on 4 new partners per month. 2 slots open for May.
If your stage isn't 5 going to 6, we'll refer you out or scope a bespoke engagement.