Stage 4 → 5 · From £12,000/mo · 12 weeks
Last updated: 4 May 2026
Stop being everyone's option.Become the obvious choice for the right ones.
“I'm trying to please everyone. I need to focus on my best customers and charge what I'm worth.”
We take on 4 new partners per month. 2 slots open for May.
What we build, week by week
The mechanism, in detail.
Weeks 1-4
ICP Lock + Leadership Alignment
- Week 1: customer-data export reviewed in parallel with workflow design (1-2 days of analysis, never a separate paid audit).
- An 80/20 cut on profit by customer type emerges from the data itself.
- Weeks 2-3: founder plus 1-2 senior team members workshop. Lock the new ICP plus the stop list of customer types we'll let churn.
- Week 4: sales team trained on the new qualification questions.
Outcome: Workflow #1 ships live by Week 4. ICP locked, leadership aligned, qualification questions in every sales call.
Weeks 5-8
Offer Redesign + Repricing
- Full Styfinity Offer Creation process applied to the new ICP.
- New pricing tested in live sales conversations on a 4-5x test, not spreadsheet-only.
- Positioning rewrite plus sales script update plus website hero refresh.
Outcome: Premium pricing live in real conversations. Conversion data, not theory.
Weeks 9-12
Measurement Infrastructure
- Sales tracking, customer satisfaction baseline, response-time monitoring.
- Employee handbook draft plus an insurance recommendation.
- P&L statement template if not already in place.
Outcome: You can read the health of the business in minutes, not weeks.
Three businesses we've built this for
Same constraint. Same mechanism. Real outcomes.
Pipeline
Software Agency · Small business
The business wasn't moving. The offer was too generic, too hard to explain. Prospects didn't get why they should pick him over the dozens of agencies they could Google. Leads were patchy at best. Some months decent, others dead. No outreach, no nurture, no structured way to turn interest into conversations. We started with Get Chosen, created an offer people actually wanted: specific, clear, easy to say yes to. Not a menu of services. A solution to a problem. Then Get the Meeting: a simple lead generation system that didn't require a full marketing team. The headline outcome from caseStudies.ts: pipeline went from patchy and unpredictable to consistent flow, system-driven. The hardest part was convincing him to simplify. Stripping back to one clear offer felt uncomfortable. It was also the thing that changed everything.
“He didn’t just give me a plan and disappear. He was there when I needed advice, quick tweaks, or encouragement. It’s a completely different business now.”
Founder, Software agency
12x
Consulting · Small business
She had the expertise. She knew her stuff inside out. But the business wasn't moving. The offer was too vague, too broad, and prospects nodded politely and never called back. There was no pipeline, no system bringing leads in. We started with Get Chosen, refined the high-level positioning in a single session: who she's for, what she solves, why someone would pick her over doing nothing. Then practical tools she could use the same day. We built the Get Found and Get the Meeting layers: content that positioned her as the expert, an outreach system that put her in front of the right people. The headline outcome from caseStudies.ts: 12x ROI over 6 months. Pipeline went from nothing to leads flowing within weeks. The offer rebuilt in one session. The 12x came from compounding: once the offer was right, every lead converted better, every piece of content worked harder.
“He helped me realise the full potential of my company. Strategy and implementation in the same person — practical tools I could use the same day.”
Founder, Consulting firm
Pipeline
Accountancy · Small-medium firm
The managing partner had a good service. He knew he could help clients. He couldn't package it in a way anyone wanted to buy. No leads, no pipeline, no system to take the service to market. He'd been relying on word of mouth and it had dried up. We started with Get Chosen, shaped a clear, compelling offer that landed with the right buyers. A specific promise to a specific person with a specific outcome. Then Get the Meeting: outreach strategy, lead generation, the systems that put him in front of prospects who needed what he was selling. We didn't stop at strategy. We were in it together, from offer creation to sales conversations to day-to-day decisions about where to focus. The headline outcome from caseStudies.ts: zero pipeline became active pipeline, built from scratch. He won his first client directly from the system we built. Not from referral. Not from luck. From the machine.
“Without his support, I wouldn’t have won the client I did. He helped with everything from strategy to sales to day-to-day decision-making. A real partner.”
Managing Partner, Accountancy firm
“He surprised me with his spot-on strategic thinking and he strikes the right (and rare) balance between strategy and implementation. It's been one of the best investments I made in this first year as a business.”
Véronique Vallières, Cope Consulting
Built-in risk reversal
Four protections, written into every engagement.
4-week guarantee
Workflow #1 live by Week 4 or month 1 retainer removed automatically. No negotiation. Same on every package.
Quarterly minimum, no lock-in
12-week packages = 3-month commit. 6-month packages = 6-month commit. Either party can call it at Build Phase Gates (Week 2, 4, 8, 12).
15% referrer fee
Standard clause: 15% of MRR for first 6 months on any new client you introduce that signs.
IP transfers
Every workflow templated and handed to your team during the final month. You keep what we built, even if we wrap.
Vs the alternatives
Versus the cost of NOT niching.
Every additional bad-fit customer drags down team morale, dilutes the brand, and makes referrals harder. If you're not generating 25% or more of new business from referrals, the product probably isn't good enough yet. Niching is usually the unlock. The £36,000 commit gets you out of the trying-to-please-everyone trap before another year of dilution buries it.
The honest concern
“I need to think about it.”
Fair. Let's set a follow-up. When will you have decided? Tomorrow at 3pm work? Quick gut check though. If you and I sat in silence for 5 minutes right now, what would you decide? My guess is the same thing you're going to decide tomorrow, next week, next month. Why not save the time?
Same playbook took TNT Growth from £200,000/month to £500,000/month in 11 months.
Yours could be next.
We take on 4 new partners per month. 2 slots open for May.
If your stage isn't 4 going to 5, we'll refer you out or scope a bespoke engagement.