Option 01 · Hire a growth lead / fractional CMO
Hire a growth lead / fractional CMO
A growth lead or fractional CMO owns marketing long-term. They build internal hires, integrate culturally, and carry institutional memory across the team. The right move when your business is stable enough to justify a 6-month onboarding before pipeline shifts. Where it stops working for revenue-engine-stalled mid-market businesses: the 6-month ramp is too slow when pipeline is thin today. £80,000 to £150,000 a year fully-loaded is real money before they ship anything. Most fractional CMOs are strategists, not AI builders, so you'll still need a separate workflow vendor on top of the salary.